About Us

We are the anti-CRM for fund managers

In Brief

In a world saturated with data-driven customer relationship management (CRM) systems, a revolutionary approach has emerged: the anti-CRM.
This innovative strategy challenges the traditional CRM mindset, prioritizing quality over quantity of customer interactions and genuine connections over automated processes. The anti-CRM emphasizes building authentic relationships with customers, understanding their evolving needs, and delivering exceptional experiences that go beyond mere transactions.

ProFundCRM is built on the premise of being the ani -CRM - Less about complexity more about investor and prospect relationships

Who are we aimed at?

The ProFundCRM is aimed at fund managers who require less complexity in their asset raising function.
Most of our clients have found the the complexities of generic CRMs do not match their asset raising processes

In more detail

Here’s how the anti-CRM stands out from traditional CRM systems:

Focus on Quality over Quantity: Instead of chasing endless leads and metrics, the anti-CRM prioritizes meaningful interactions that foster trust and loyalty.

Genuine Connections over Data Automation: Rather than relying solely on data-driven insights, the anti-CRM emphasizes empathy and understanding to build stronger customer relationships.

Sustainable Growth over Relentless Sales: The anti-CRM promotes organic growth by nurturing existing customer relationships, reducing churn, and increasing customer lifetime value.

Human-Powered Engagement over Automated Processes: The anti-CRM empowers employees to connect with customers on a deeper level, enhancing their morale and productivity.

Authenticity over Artificiality: The anti-CRM encourages genuine interactions that build brand trust and reputation, attracting new customers and solidifying market position.

The anti-CRM is not about abandoning technology; it’s about leveraging it to enhance human interactions and foster authentic customer connections.

Embrace the anti-CRM and redefine your approach to customer engagement. Experience the difference when you put customers first, prioritize quality over quantity, and build relationships thatlast.

Who can buy the ProFundCRM

The ProFundCRM is only available to clients of ProFundCom. This is because with out the sales- enablement and marketing automation of ProFundCom, you are better off with other CRM products.